Become a Master of Taste on April 3, 2016

Photo Courtesy of Master of Taste
(Photo Courtesy of Master of Taste)

I’ve been on the field of the historic Rose Bowl for a fundraising event and it is really cool. Especially if you are a UCLA Bruin and have sat in the stadium multiple times to watch a home football game. You get that certain thrill standing on the field imagining what the football players are feeling during the annual Rose Bowl game or a championship soccer game, or concert by an award winning musical group. It’s a bucket list experience

This Sunday, April 3 from 3 to 7 p.m., you too can feel the magic standing outdoor on the field with up to 2,000 influential food and beverage enthusiasts. Some of L.A.’s most notable chefs, sweet masters, juicers, brew masters, and mixologists will prepare fare, beverages and signature handcrafted cocktails.

Learn about wine from participating wineries that include Alexander Valley Vineyards from Healdsburg, Paso Robles’ Anglim Winery, the premium boutique winery Ascension Cellars and Ventura’s Four Brix Winery.

Sip a variety of pressed juices, and hand-roasted coffee, while listening to live entertainment.

Here is a spotlight on a few of the professionals scheduled to appear at Master of Taste. Come learn, enjoy new flavors and know that by participating you are helping a worthy cause.

(Executive Chef Matt Bata - photo courtesy of Master of Taste)
(Executive Chef Matt Bata – photo courtesy of Master of Taste)

Participating Masters of Taste professionals include Matt Bata, from Alexander’s Steakhouse – Located in Pasadena, this fine dining interpretation of the classic American steakhouse with hints of Japanese influence laced into the menu.  Alexander’s Steakhouse features certified Angus Beef, corn-fed from the Mid-West. Their dry-aging room features 28-day dry-aged American and imported Wagyu beef. At Master of Taste, chef Bata is serving beef & foiestrami tartare on a buckwheat rye crepe along with their “notorious” Celery Cocktail this Sunday. Visit:

Other chefs scheduled include:

Bernhard Mairinger of BierBeisl; Michael “Mick” Schepers of HACHÉ LA

YoyaTakahashi of Hamasaku; CarolosTomazos of Inotheke;

Sean Popcock of Made in Brooklyn; Kyle Schutte, of Wood & Vine

Neal Fraser of Redbird and Isaias Pena, of Spare Tire Kitchen & Tavern.

Brewmasters include Alosta Brewing Co., Bootlegger’s Brewery, Iron Triangle Brewing, Indie Brewing Company and Golden Road Brewing.

(Photo courtesy of Master of Taste)
(Photo courtesy of Master of Taste)

NEKTER JUICE BAR will serve healthy juice to guests. The company started in 2010 creating healthy and affordable juice without processed sugars and artificial flavors. The first Nekter opened in Costa Mesa.

Proceeds from Masters of Taste benefit Union Station Homeless Services, a nonprofit organization based in Pasadena and committed to helping homeless men, women and children rebuild their lives. Services include street outreach, meals, shelter, housing, case management and career development.

A VIP Power Hour runs from 3 to 4 p.m.; General admission is from 4 to 7 p.m.

VIP tickets are $225; $125 for general admission tickets. Guests must be 21 and over.

1001 Rose Bowl Drive, Pasadena.

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