In an effort to reduce plastic waste in our landfills, oceans and on our beaches, LastObject founder Isabel Aagaard is on a mission to eliminate single use items by creating reusable sustainable alternatives. This designer from Copenhagen, Denmark has created innovative solutions to help consumers reduce wasteful habits and make an impact on the earth.

Her first product, LastSwab was launched in 2019 – as the world’s first reusable Q-Tip. Instead of using and throwing in the trash, Isabel’s LastSwab is made to be reused and stored in a bio-based carrying case. Using and reusing one of her LastSwab’s replaces 1000 single-use cotton swabs.

This year, she designed and created LastTissue – a pack of 100% cotton reusable tissues.

It took only 40 minutes for LastTissue to be fully funded on Kickstarter. On a roll, she made and unveiled LastRound – a set of six reusable make-up pads.

Now the most recent product – LastMask x Spray, is an eco-friendly face mask and sanitizer kit to help fight all of the Covid-19 waste. 

Isabel stands by her products and announced a Green November campaign to replace the standard Black Friday sale. For each product sold during the month, the company vows to remove 1kg/2lb of ocean-bound plastic with Plastic Bank. The goal is to remove a minimum of 10 tons of plastic by the end of the month, as well as reduce the amount of new single-use plastic waste.

In addition, Plastic Bank’s circular economy for plastics provides opportunities for people in developing countries to earn a living through plastic collection.

So far Isabel has helped eliminate more than 908 million single-use products since 2019 and she aims to make that 50 billion by the end of 2023.

A similar article is featured in JustLuxe – 6 Innovative Products in 2020.