Cameron Diaz adds winemaker to her resume

Actress and wellness author Cameron Diaz said in a recent statement, “I enjoyed wine for many-a-year and never questioned it. Not once. I actually felt it was the most responsible alcohol choice because it was made from fermented grapes! But I had no idea of the process.” She soon learned it wasn’t what you added, it’s what you didn’t add that make a clean wonderful wine.

In 2018, Diaz and her friend Katherine Power, founder of Who What Wear and Versed Skincare, were drinking wine in the backyard, and both were discussing their concerns about the ingredients that goes into and on their bodies. After a few more sips, they questioned what goes into making a good bottle of wine.

These two dynamic ladies immersed themselves into the wine world and discovered everything from farming, harvesting, pressing, bottling, marketing and selling wine. In the process, they discovering that most wine is not made from organic grapes and that wines can be manipulated with over 70 additives.

“Cameron and I spent two years developing, tasting and refining Avaline,” said Power. “We could never have imagined the world in which we find ourselves today. But it’s clear, to us that as we navigate the complexities of 2020, it has become more vital than ever to find joy in small, everyday moments.”

They made it their mission to bring a new standard of transparency to the wine industry by developing clean wine. They interviewed winemakers in France and Spain who use grapes growing in low to no irrigation certified-organic vineyards. Both wanted to make sure their vineyards never use toxic pesticides. Once the grapes are picked and during production, these winemakers use as few ingredients as possible.

They made two of their favorite varieties that are accessible to everyone:

Dry white wine ideal with a cheese and fruit plate

The Avaline White is a dry Spanish wine with bright notes and a fresh finish and an ABV 11.5%.

Pretty pink in color, ideal with grilled vegetables and a salad.

The Avaline Rosé is a light French wine made from Grenache, Cinsault, Caladoc, Syrah & Cabernet Sauvignon grapes with notes of citrus and melon and an ABV 13%.

Availability & Price: $24 a bottle. Available for purchase at select retailers in 43 states plus the District of Columbia and on

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